A variation on the theme is found at I-Lead.com's Leadership Journal. The article in question is called "What a Difference a Word Can Make", and it suggests replacing one word in a phrase, to give it new meaning.
- Do you aspire to be the best in your company, or the best for your company?
- Are you in your job for something to do or to do something?
- "My project was successful" compared to "my project was significant".
- "We need to get people to do this," vs. "we need to get people to want to do this".